Brand origin

Reluxform|Mordern luxury

Reluxform focuses on international aesthetics and creativity, working together with the Italian elite design team Mauro&Partners to create an Italian modern furniture brand.

The design team of Mauro&Partners comes from the art capital of Milan. Thanks to the influence of art culture and the pursuit of modernist aesthetics, the Reluxform combines luxury and modernity. 'Re redefining, Lux luxury, Form lifestyle' is not only the brand's gene, but also the modern and modern lifestyle concept that Reluxform aims to convey. Art is a boundless language, beauty is a common pursuit, "said design director Mauro Lo Russo. The cross disciplinary creative experience in jewelry, fashion, boutique... gives the design team a more forward-looking and unique aesthetic perspective. Not only limited to furniture itself, but also inspired by luxury goods and artworks, bringing elegant temperament into the home and integrating it, allowing the beauty of art to flow into every detail of life unconsciously. Reluxform understands that when pursuing high-quality Italian modern life, what people want is not superficial exaggeration, but internal refinement and luxury. Therefore, Reluxform searches for the best origin in different countries, collaborates with luxury car interior suppliers and other groups, adheres to the strictest material selection standards, selects imported raw materials such as leather, stone, glass, metal, paint, wood, fabrics, etc. - from its inception, Reluxform's excellent quality and noble identity have been determined.

D-FORM|New Style Luxury

Starting from a love and passion for life, D-FORM upholds an ideal and exquisite life philosophy, carrying the Italian lifestyle sentiment. D-FORM creates a new style of elegant and luxurious lifestyle for urban upstarts.

'New' originates from the creative passion of life. D-FORM draws inspiration from Italian fashion aesthetics, breaking conventions and incorporating trendy elements such as high-end suits and bags into furniture design. The characteristic of diversified integration endows the home space with an interesting soul, allowing furniture to be freely and flexibly combined and matched, and fully conveying the vitality and emotions of the home.

Elegance "is fully displayed in the design details. D-FORM fits the pulse of youth, interpreting and interpreting the preferences of urban upstarts towards life, and using design language to embody them in the space. Every line shape and texture decoration is a clever and meticulous design highlight, from the plane to the space, only to create a comfortable and elegant living environment, a new and luxurious lifestyle is vividly presented.

Luxury "is a relentless pursuit of quality. D-FORM selects high-quality imported raw materials and presents luxurious quality with exquisite craftsmanship. For D-FORM craftsmen, every process and every detail must be perfect in order to live up to the gifts of nature. When rare raw materials encounter skillful craftsmanship, from the inside out, they pour their love and pursuit for a better life, shining with fresh vitality.

MORGAN|Oriental Luxury

Owen, Chief Creative Director of Morgan casa, grew up in a furniture family and has been influenced by furniture design and manufacturing by his ancestors since childhood, providing him with rich inspiration and imagination. At that time, he aspired to continue and inherit the concept of handmade furniture and excellent craftsmanship. However, China's high-end furniture manufacturing industry has not been recognized internationally, and high-end furniture is mainly imported, For this reason, Owen aims to produce high-end furniture of European standard, traveling to Italy, the United Kingdom, France and other places year-round. Their high craftsmanship and pursuit of quality in handmade furniture are impressive. Owen hopes to allow Chinese people to experience the charm of handmade furniture.

Albert was born in Italy and graduated from the Royal College of Art in the United Kingdom. He combines diversified international fashion elements to make his style wander between classical and contemporary. The design features of his products have a strong emotional color, reflecting the contemporary mood and classic value. Has been nominated for well-known design awards such as the SBID International Design Award, London Design Award, Blueprint Design Awards, and FX International Interior Design Awards.

The two met at the Milan exhibition in Italy, where Owen discussed the issues he had been thinking about for many years with Albert. Albert was clearly aware of the emergence of his long-awaited confidant, the fusion of classical and contemporary innovation, and the definition of luxury high-end home. The two of them coincidentally visited multiple home furnishing companies in Italy and the UK, from ideas to implementation, In 2018, MG Muguan, the co branded brand of Muguan Home and Albert, a British designer, was officially launched. A new way of cooperation combines the Fashion design concept with the household consumption needs and style diversity of the Chinese elite, and is integrated into the customer customization scheme. MG Muguan's entire line of products inherits the cultural heritage of the ancestors, and is full of innovative spirit, becoming a model of "combination of classical and contemporary", Bringing you true British exclusive luxury and style.

Owen believes that luxurious home products are a symbol of high-quality life, a symbol of refusal to compromise and a unique self, which is also the attitude of the elite towards life, that is, to become a better self. MG Muguan comes from the ancient Chinese saying "adding crowns, benefiting the sages." The longer you work in an industry, the more you admire and respect classics. However, you aspire to be your own contemporary home, perfectly combining classics with contemporary values.

© 2021

MORGAN